Thursday, April 29, 2010

Billion Hearts Beating

The creative team from Times of India has done it, yet again.

To draw people's attention to the rising problem of heart diseases in India, they ran a campaign starting today. It's called the Billion Hearts Beating Campaign. The paper had  lot of information and tips to avoid getting into heart related ailments.

It was amusing to read the Page1 which had all the 'O's replaced with the heart symbol. Nice technique to draw eyeballs.

Well done!


1 comment:

Pallav Gogoi said...

It's a nice initiative indeed!